THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving DayMartha Viera Parsons
Published on: 01/09/2026

Moving soon? Reduce stress with Martha's organization tips. Learn how to pack smart and grab our Southern Arizona Relocation Guide for a seamless move.

Quail Creek: Evaluate the Lifestyle as Carefully as the Home

Quail Creek: Evaluate the Lifestyle as Carefully as the Home

Quail Creek: Evaluate the Lifestyle as Carefully as the HomeMartha Viera Parsons
Published on: 01/09/2026

Exploring Quail Creek in Green Valley/Sahuarita? Learn how to evaluate the amenities that actually matter to your active adult lifestyle with Martha's tips.

Mortgage Rates: Focus on the Payment, Not Just the Headline

Mortgage Rates: Focus on the Payment, Not Just the Headline

Mortgage Rates: Focus on the Payment, Not Just the HeadlineMartha Viera Parsons
Published on: 01/09/2026

National mortgage averages aren't your personal loan quote. Discover how to calculate your total monthly housing expenses in Southern Arizona with Martha's tip.

Downsizing Made Simple: Keep What Matters Most

Downsizing Made Simple: Keep What Matters Most

Downsizing Made Simple: Keep What Matters MostMartha Viera Parsons
Published on: 01/09/2026

Downsizing doesn't have to be about loss. Discover Martha's tips for choosing what belongs in your next chapter and get our Senior's Downsizing Guide.

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern ArizonaMartha Viera Parsons
Published on: 01/09/2026

Choosing a 55+ community is about more than the house. Explore Martha's tips on finding the perfect lifestyle and amenities in Southern Arizona.

See the Neighborhood After Dark

See the Neighborhood After Dark

See the Neighborhood After DarkMartha Viera Parsons
Published on: 31/08/2026

Love a house during the day? Martha explains why you should always visit a neighborhood at night to ensure the lighting and traffic fit your lifestyle.

Martha Viera Parsons

Associate Broker · Realtor

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